The new logo of Steiner Electronic is based on the old design, but the soft redesign of the logo followed a hard cut in design: I got rid of Steiners many corporate fonts and replaced them by only one: the DIN font. I kept the old blue but added orange as a special signal colour. To make recognition of Steiner's advertising easier, I invented a system for titles and used a rough video digitized image of a chip as the main background in the folders, the website and even the businesscards.

The brochure design uses the main elements of the corporate design: blue / orange colours,
the main font and the arrangement with the lines and the typography of the headlines.

Business paper and business card: both are based on the design elements of the
brochure: a digitized image of a chip and the use of the company's blue colour.
As a special gimmick a japanese version of the business card is printed on the backside.
Also: the advertising stickers for the homepage.

 

The internet website Advertisement Another advertisement

 

All photos: © Michael Hierner 2005-2007 – all rights reserved!