
The new logo of Steiner Electronic is based on the old design, but the
soft redesign of the logo followed a hard cut in design: I got rid of Steiners many
corporate fonts and replaced them by only one: the DIN font. I kept the old blue but added
orange as a special signal colour. To make recognition of Steiner's advertising easier, I
invented a system for titles and used a rough video digitized image of a chip as the main
background in the folders, the website and even the businesscards. |
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The brochure design uses
the main elements of the corporate design: blue / orange colours,
the main font and the arrangement with the lines and the typography of the headlines.
Business paper and
business card: both are based on the design elements of the
brochure: a digitized image of a chip and the use of the company's blue colour.
As a special gimmick a japanese version of the business card is printed on the backside.
Also: the advertising stickers for the homepage.
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The
internet website |
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All
photos: © Michael Hierner 2005-2007 all rights reserved! |

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